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Registration is Now Full for this event!
Show Details:
The Virtual Retailer Symposium will take place over 6 days, three days of live classes and three days of visiting with each vendor in their virtual showrooms, plus you will have the opportunity to take additional classes and Sample Making Frenzy videos via pre-recorded instruction. The Sample Making Frenzy videos will be available to you beginning 2 days prior to the event – Friday, July 16.

Day 1 – The day opens with the Product Lightning Round. In this session you will hear from each vendor about their latest and greatest products. However, more importantly, we will have a brief, but very important training session so that you can easily navigate the virtual show and get the most from your virtual experience. The remainder of the day will include four 90-minute class sessions, taught by your favorite instructors from the various vendors (see the Virtual Retailer Symposium Agenda for details).

Days 2 & 3 – Days 2 & 3 each feature 5 sessions of 90-minute classes each from your favorite vendors. Each of the classes is structured for you to be able to re-teach the class to your customers. 

Day 4, 5 & 6 – These days will be filled with appointments to meet with each vendor in their virtual showrooms. During your meeting you will be able to see their latest products “live”, ask questions or discuss ideas, and get all of the information you need to place orders and take advantage of the great show specials they are offering only to the participants of our event.

Please NOTE: Store registration will close on May 27 (or earlier if the event sells out) – this date is approximately 7 weeks before the event. Registration will close at that time so that vendors can make the appropriate number of class kits and send them to TheCollinsGroup for packing into “Show Kits” that will be sent to you.

All classes are specially planned for independent Crafting Retailers and your team--store managers, and in-house teachers. Events are planned so that you can learn about the best new products and the latest paper crafting techniques to help GROW YOUR BUSINESS and SELL MORE PRODUCT. Our classes provide you with complete projects and instructions that you can use in your store and teach to your customers - thus building enthusiasm and maximizing sales. By re-teaching all of the classes in your store, you should be able to more than offset the cost of the event.

We are excited to confirm that ALL of our vendors teaching classes and participating in the Sample Making Frenzy have agreed that ALL CLASS AND SAMPLE MAKING FRENZY CONTENT IS EXCLUSIVE TO SHOW ATTENDEES FOR AT LEAST 120 DAYS AFTER THE EVENT. They have agreed that it will not be shared on any of their company websites, social media or through other channels until after November 20, 2021.
Your Event Registration Automatically Includes:
- Product Lightning Round including great vendor giveaways!
- Online access to ALL Sessions and Classes - either LIVE or RECORDED. You will receive a kit for EVERY class, whether you register to view it live or recorded.
- A Seat in both Retailer Roundtable Discussions.
- Online access to ALL Sample Making Frenzy videos as well as a kitted project to complete along with the video.
- Online access to all of your favorite vendors in our 3-day Virtual Tradeshow.
- Online access to Vendor Booth Tours including their new releases beginning 5 days prior to the show.
- Show Kit - Each Store that registers will receive a "Show Kit" that will include your Product Lightning Round Giveaways, Class Kits and kitted Sample Making Frenzy projects to complete along with the videos. 

For each session with 2 classes at the same time, you will select one to participate LIVE. The other class will be available to you on video about an hour after the completion of the live recording. For the sessions that you attend LIVE, you will have the ability to interact with the instructor and ask questions. For the recorded classes, Q&A will not be available.
Basic Kit and Supplies:

Due to the virtual nature of this show, we have expanded the "Basic Kit" supplies that you need to provide.  Please be prepared with the following:

- die-cutting machine
- stamping platform
- heat gun
- paper trimmer
- stamping block (at least 4 inches x 6 inches)
- scissors
- various adhesives (both wet & dry)
- glue dots
- foam squares
- tweezers
- scoring tool
- a few colors of your favorite ink and applicator
- alcohol markers
- paint brushes
- baby wipes
- writing pen and small notebook for taking any notes.

ALSO, PLEASE NOTE: There will be additions to the class kit for specific classes.  We will make these additions available once we have all the class descriptions finalized.
Important Policies

Cancellation: Due to the tight timeframes required for registration, exhibitor kitting and sending show kits, once you register, there is no cancellation or refund.

If the Show Kit is undeliverable to the registered address, attendee will be responsible for additional fees for return and re-delivery of the box. Note that we cannot guarantee re-delivery on time.

This event is intended for Papercrafting Retailers ONLY. If you have not joined us in the past, you may be required to provide evidence that you are a brick & mortar papercrafting retailer in order to validate your registration. If we are unable to verify your credentials as a retailer, we will cancel your registration and refund your fee less a 3% handling charge.

Please Note that shipping for your Show Kit is included for Continental US Stores Only. Stores outside the Continental US have 2 shipping options: (For all Non-Continental US Stores, you must fill out and return the Non-Continental US Shipping Form within 24 hours of registration.)
Option 1: Provide us your FedEx Shipping Number for your shipment. We have added this option because several of you have told us that you get a better discount using your own number.
Option 2: We will charge your card for actual FedEx Shipping Charges, plus a 3% handling fee less a $20 USD rebate.

PLEASE NOTE: Stores outside the Continental US are required to fill out an additional form - agreeing to these terms and providing credit card information. Please see the attachment, “Virtual Show – Non-Continental US Shipping Form”. This form must be returned to before your registration is considered complete. Any form not received within 48 hours of registration may cause cancellation of your registration.

Recorded Classes and Events, documents and Sample Making Frenzy Videos will be available for 45 days following the event. You will not have access after that time.  

We strongly recommend that you act like this is an off-site trade show and block out the dates and times for your participation. Several store owners have already told us that they will plan their time away from the store to reduce distractions. We cannot be responsible for disruptions caused by inadequate internet connections or interruptions.

In the event of an Internet Issue with a vendor’s class, you will be provided with a recording of the class.

All stores invited to the event have received a list of basic kit and materials required for completing each class, the list may be modified before the event, and you must provide those materials in order to complete the class projects.

Stores may register a second person to attend the live classes, however, stores will receive only 1 show kit per store.
All Non-Continental US Stores MUST Fill Out this form to complete their registration:

"Non-Continental US Shipping Form"

Vendors Currently Registered to Join Us Include:
Avery Elle
Brutus Monroe
Buttons Galore
Crafters Home
Creative Expressions
Dare 2B Artzy
Dress My Craft
Echo Park Paper
Graphic 45
Hero Arts
Impression Obsession

• Lawn Fawn
• LDRS Creative
• Paper House
• Photoplay
• Picket Fence Studio
• Pinkfresh Studio
• Polkadoodles
• Reminisce
• Rinea
• Sizzix
• Spellbinders
• Stampendous
• WOW! Embossing Powder

Registration is Now FULL for this event!