Questions? Contact Jenni Sprinz:
NOTE: Class descriptions reflect information available at press time. Vendors are encouraged to introduce the very latest products available at show time, making changes to class projects as necessary.

Virtual Retailer Symposium
Questions? Contact Jenni Sprinz:
Session Descriptions

Sunday, January 15, 2023

Product Lightning Round
Start the show off with a fast-paced overview of the latest and greatest product offerings from our attending vendors! You will not want to miss this fun and informative event (especially with all the exciting surprise giveaways) where new product will be unveiled and reviewed. This session will also provide a brief overview and training for the technologies we will be using during the event.

Session 1
1A: Hero Arts - Welcome Spring I
Using new products from the Hero Arts Spring Collection, create 3-4 cards that you can then go back and teach at your store.

1B: Stamps By Me - High-Definition Crafting with Quattro D
Craft just got REAL with the brand new and exclusive Quattro D innovation from the multi-award winning Stamps by Me. Switch up your cardmaking to PREMIUM by learning these simple steps to the most jaw-dropping, eye-popping cards you will see. Also learn how to use Quattro D as a multi-technique concept using ground-breaking product design from the UK including product developed exclusively for TheCollinsGroup Retailers. So don’t miss out on the opportunity to learn about the hottest new craft concept coming to the USA. The workshop is brought to you by Toni Darroch, Owner and Head Designer at the UK’s multi-award winning Stamps By Me and Director of the How to Craft Network. The workshop includes (at least) 3 finished projects, sneak peaks and a fun, relaxed atmosphere conducive to happy and exhilarating cardmaking that you’ll want to immediately share with your crafting community.

Session 2
2A: The Crafter's Workshop - With ONE Stencil
Create 4 brilliant cards with 4 completely different techniques Versatility is the name of the game! When you show a customer how to use ONE tool multiple ways, YOU'RE THE HERO! Jaime Echt, owner of The Crafter's Workshop, will show you how to keep your customers engaged and excited while they learn 4 different techniques with just ONE stencil! Of course you'll also get to use a bunch of fun stuff by TCW, plus incorporate lots of goodies you already sell in your store. Win/Win! And everybody goes home happy! The end.

2B: LDRS Creative - Card Making…Fresh and New from LDRS Creative 
Angie will step you through at least 4 cards featuring the new collection products.

Monday, January 16, 2023

Session 3
3A: Stamps By Me - POP! POP! POP! 
If exciting, mesmerizing craft techniques with a POP! are your thing then join the UK’s multi-award winning Toni Darroch for 90 minutes of High tempo Card-Popping. First up we immerse you in our exclusive ‘Lamination’ stamp concept, cleverly designed to create watercolour masterpieces in a few simple steps that can turn even the grumpiest husbands into the instant artist – POP! We then take you deeper than you’ve ever gone before as we plunge into the depths of our breath-taking 4D ultra-high-definition embossing folders. As you glide to the surface it’s not only your ears that will POP! The final bottle of POP! will be a surprise to open on the day, but for sure it will leave you fizzing! Toni Darroch is the Owner and Head Designer at the UK’s multi-award winning Stamps By Me and Director of the How to Craft Network. The class will include sneak peaks and cool techniques in a fun, relaxed atmosphere that will leave you inspired and empowered to share these techniques with your customers.

3B: WOW! Embossing Powder - "WOW" Your Customers 
In this class, Marion will be sharing exciting new techniques with the new WOW products. These projects will be perfect to teach in your store and "WOW" your customers.

Session 4
4A: Paper House - Hello Spring! 
Spring is coming, so let’s get a jump start on creative ideas to welcome it! Join us for this class that will highlight some of our favorite spring things with two scrapbook layouts, a card, and a mini album!

4B: Pinkfresh Studio - Go Interactive 
Create a card that pops and is full of dimension. Yasmin Diaz will be creating a gorgeous card with interactive elements as the focal point. Yasmin will share tips and tricks on interactive techniques, and you will create a show stopping card together in this class.

Monday Retailer Roundtable Lunch
Grab your lunch and chat with your fellow retailers. Retailers will be placed into small group breakout sessions to discuss issues affecting your businesses.

Session 5
5A: Spellbinders - Showered with Love 
Spring into 2023 with the Spellbinders Showered with Love class - featuring unique dies and stamps by Vicky Papaioannou.

5B: Simple Stories - Feline Fine 4x6 Flipbook 
It’s meow or never! If your phone is filled with photos of your favorite fur baby, then this project is for you! Cat lovers will enjoy creating a personalized mini book filled with adorable stickers and die-cuts highlighting their cutest kitty photos. We will be using the brand-NEW Pet Shoppe Cat collection, with its bright, cheerful colors along with a 4x6 SN@P! Flipbook to create an album that you will treasure fur-ever.

Session 6
6: Lawn Fawn - Whimsical Cards with Lawn Fawn 
Join Kelly & Jenn to create 4 whimsical greetings that will wow your customers! We will be featuring the latest release from Lawn Fawn. These cards will highlight the whimsical, fun style of Lawn Fawn and are sure to sell product in your store! You will also get a supply sheet and instructions so you will be able to reteach these cards as a class or display them with your Lawn Fawn products.

Tuesday, January 17, 2023

Session 7
7A: IndigoBlu - Build your own 6”x 6” journal with Medite (MDF) cover and cotton rag pages
 You will be building your own 6”x 6” journal with a hard Medite (MDF) cover and spine with cotton rag pages inside. The class will include decorating your journal cover and also techniques on the cotton rag pages inside your journal. You will use IndigoBlu Metallic Paint, True grit texture paste, and Glorious Ultra Thick Embossing powder

7B: Impression Obsession - Spring Sampler 
Join us for a class full of samples using our new spring stamps and dies. We will make an assortment of cards perfect for kicking off the important spring sales season.

Session 8
8A: Pinkfresh Studio - Double the Fun With Lovely Layers 
Create a double page scrapbooking spread with beautiful layers in this class. Nathalie DeSousa will be focusing on a two-page layout class. You’ll discover easy tips and tricks for adding dimension to your pages and learn new ways to use basic design principles to create layers for eye-catching detail!

8B: Photoplay Paper - Folio Fun with Photoplay! 
Maker’s Series Folios are one of Photoplay’s best-selling product lines and are fun to create. Join Joey in making the newest Folio 6x8 along with a brand new collection, Ship to Shore. The cruise-inspired collection is perfect for all your vacation memories, both on and off ship. Learn techniques to make the assembly of Folio 6x8 easy and enjoyable.

Tuesday Retailer Roundtable Lunch
Grab your lunch and chat with your fellow retailers. Retailers will be placed into small group breakout sessions to discuss issues affecting your businesses.

Session 9
9A: Graphic 45 - Interactive Folio Album Class featuring Flower Market 
Create an amazing album using G45’s brand new Interactive Folio Album using the gorgeous Flower Market collection. You will get to explore the immense possibilities of the new albums and embellish them with the stunning floral papers. You’ll be left with a show-stopping piece perfect for a display for your store and everything you need for a successful future G45 class.

9B: Catherine Pooler Designs - Cards for Classes with Catherine Pooler 
Create cards that are perfect for classes or make and takes in this class with Catherine! You’ll have complete projects made with our popular foam ink pads, using a trending color combination and stamps from our upcoming February 2023 Collection…all with a bohemian flair!

Session 10
10A: Avery Elle - Cute Cards for Spring 
Create cute cards with Avery Elle using products from their new Spring 2023 release. The projects in the class will be exclusive and not shown anywhere else. Instructions, photos and a supply list will be provided for each project so that you may easily recreate the class and teach it to your customers.

10B: Hero Arts - Welcome Spring II 
Loved your ShopBox? In this class, we will explore additional ways of using those products. Didn't buy ShopBox? No problem - it will be all new to you!

Wednesday, January 18, 2023 - Thursday, January 19, 2023

Virtual Tradeshow
Schedule appointments with your sales rep and our vendors during the virtual tradeshow to take virtual booth tours, see new releases, order new product with great discounts and show specials! No appointment? No problem! See the exhibitors page on the event app to see drop-in hours and availability for each vendor.